In an effort to celebrate Black History Month, and in a push for ethnic inclusiveness, book publisher Penguin Random House and retailer Barnes and Noble are turning white literary characters black.
For a promotional event in one of America’s largest cities, twelve classic novels are being given a facelift as covers swap characters’ races as a means of giving representation to individuals of varying ethnic backgrounds. Nothing in the novels themselves is being changed, so white characters within the so-called ‘diverse editions’ are still Caucasian in the text, making the move the literary world’s version of blackface.
Among the titles sacrificed on the altar of hollow pandering are Romeo and Juliet, Frankenstein, The Three Musketeers, and Moby Dick. Grabbing the most social media attention, however, is the updated cover to The Wonderful Wizard of Oz, as many believe it is dripping in racial stereotypes. The image depicts a black Dorothy, but instead of elegant ruby red slippers, the iconic shoes are replaced with a pair of sneakers.
Did you seriously turn the Ruby Slippers into Ruby Sneakers for that cover of Oz? https://t.co/iyt3S4skez
The whole ordeal is a strange marketing gimmick, given the publisher and retailer could have easily used Black History Month to promote non-white authors or characters. It appears as if, in their clamor to virtue-signal, they didn’t think things through, as even the woke crowd they’re trying to cater to are questioning the move. All outward appearances suggest few are buying into the ploy.
This…feels like a fail. You put me on the cover to make a buck but I’m not in the pages? Promote INCLUSIVITY instead and back non-white authors, howbowdah. https://t.co/8isEfbTjKZ
There is a valid argument to be had that good books should be put on a pedestal regardless of whether the author is white, black, or whatever else. Alice in Wonderland is a great novel, not because the character is Caucasian, but because it’s a whimsical fantasy that ignites the imagination, something it would achieve no matter the ethnic origins of its author or protagonist. Yet if companies are going to insist on celebrating Black History Month, then they should at least try.
The two companies are supposedly pushing for representation, but the only thing being represented here is the disingenuous mindset behind corporate America’s diversity agenda. Time and time again they raise the flag of various causes and tout the importance of [insert whatever identity here], yet rarely do they live up to their own publicly held ‘ideals’.
Be it LGBT issues, poverty causes, or inclusivity initiatives, far too often the people being put on display are nothing more than tokens to the actors claiming righteousness. Thankfully this time people were quick to see through the facade, but who knows? Maybe next year they’ll move beyond literary blackface, and a new iteration of Moby Dick will feature Ahab hunting a brown whale instead of a white one, and the woke side of the net will clap.
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